Clik here to view.
Two social media tools for retailers: local buzzing with enterprise control.
We often talk about social media, buzz marketing and online reputation. Big corporations can find it quite difficult to control and “direct” all the related online communication, especially when this...
View ArticleClik here to view.
Retail, web 2.0 and sustainability:an analysis
A recent Zumer and Sustainable Life Media research is helping medium to small size retailers to better understand what is the connection among sustainability, consumers and web 2.0 tools. The survey...
View ArticleClik here to view.
New Technologies for internet sales of beauty products
Irina Barbalova, Head of Beauty and Personal Care research at Euromonitor, explains how the beauty industry spreads its message using new technology. As internet sales of beauty and personal care (BPC)...
View ArticleClik here to view.
AR is running fast towards the fashion Retail industry
GoldRun is a new platform for retailers that matches mobile, Augmented Reality and social. Enjoy this video, comments are welcomed! Tagged: AR, augmented rality, coupon, coupons, customer, facebook,...
View ArticleClik here to view.
Using Social Networks to Improve Operations
For decades the mystery shopper was the main way retailers assessed operations from a customer’s point of view. By sending in a fake shopper, typically once a month, an individual store essentially was...
View ArticleClik here to view.
This is a a very Good and Generous Pop-Up store!
Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up location called The Generous Store. Conceived by ad agency Robert/Boison & Like-minded, the...
View ArticleClik here to view.
ECOFFEE Merchandising Project | Eco-Mindful Messages Attached
The Concept The creation of a sustainable and responsible café, an ECOFFEE shop, does not only require careful selection and study of the location, of the materials to be used, of the interior design,...
View ArticleClik here to view.
ECOFFEEs tShirt, summer 2012 limited edition collection
Now available for purchase on selected stores in Italy and on our Facebook store! We were amazed by the final result – and even though these ECOFFEE tShirts were meant to be a concept, we received so...
View Article
